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Managing a Surge in Sales on Your New E-Commerce Site

By Luke Worli posted 01-26-2021 03:29 AM

  

It can be thrilling having your own new e-commerce site, especially if you have products andservices to offer that you know people want. Obviously, the idea is to find the perfect marketing strategies to build brand awareness and to get customers interested in buying. 

Maybe you’re already using SEO and social media and have seen steady growth in visitors, but who wants steady growth when you can settle on a surge in sales? 

Organizing an increase in customer orders

A sudden or an unexpected surge in website traffic is every online store owner’s dream. And it can be like that with excellent customer service. Customers put a great deal of importance on good customer services and good telephone operations – no dropped calls and crackling noises. 

Making use of secure internet technology, a virtual phone number guarantees an awesome, professional, affordable phone presence. A phone system like this from TalkRoute isn’t bound to a fixed location but you can use them to make or receive calls on any phone. A virtual number lets you have a dedicated phone number for your business contacts and when placing a call from your virtual number, the receiver recognizes your business line as the caller ID. 

You also get a host of features such as advanced customization, call forwarding, conferencing capabilities and more. And of course, the ability to make your business line a toll free number is a super way to attract new customers. 

Automate things

Who doesn’t just wish for the ‘problem’ of a surge of online orders? When this happens, the good idea is to automate different processes. 

Some things are tedious and time-consuming to be doing, such as email marketing. After customers make a purchase, certain platforms will help you send automated messages. Also, if there is seriously something that can encourage a surge in customer sales is seeing the reviews of previous customers. 

Your e-commerce firm can definitely get a bigger slice of the market with some workflow automation, particularly with the likes of accounting software for inventory management.

Keep your e-commerce site updated

E-commerce sales are continuing to climb because consumers are rightfully wary of Covid-19. That means your e-commerce site needs to be very easily navigable. 

When you have an easy sign-up process to purchase, you’ve got quality images of your products that customers can zoom into, you offer different payment and shipping options and your site is mobile-friendly, you can expect a surge in sales. If you aren’t a tech wizard, you don’t have to host your site yourself. 

After all, you want continued maintenance with your website to ensure it remains secure for your customers and that as it adapts, changes and improvements can be made.

Keep tabs on what is trending

As you see a surge in visitors to your e-commerce site and an increase in sales, keep tabs on what is trending, and be ready to add new products based on what your customers are saying. 

The surge in online transaction volumes from loyal and new customers presents an opportunity for you to grow your customer base and grow your product offerings. You don’t want to be in a position where you turn customers away because you don’t have enough products or something new and exciting to offer them. Online buyers expect e-commerce to simply work. 

They don’t want complications. They want to find what they’re looking for, they want to place an order and they want that item delivered to them within a day or too – end of the story. With a surge in customers, you have to continuously ensure a seamless online buying experience.

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