By Will Shanklin
Apple launched the iPhone seven years ago. The first flagship Android phones hit the scene four and a half years ago. Hell, even Windows Phone has been around for over three years. But now Amazon is launching its first smartphone in mid-2014. Though we aren't yet ready to publish our full review, we have the Amazon Fire Phone in house and have some early thoughts.
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So how does Amazon try to differentiate its flagship smartphone when it's this late in the game? Well, the answer appears to be with gimmicks.